Good News of Great Joy: Feba
Feba works with partners across Africa, Asia and the Middle East, using radio and other audio media to share the Christian message. Feba had never run an integrated Christmas campaign across print, web and social media before. They asked Better Story to help them break that new ground.
Our creative team produced an illustrated, interactive Advent reflection resource for Feba’s supporters. Each week’s reflection included a link to further content online - such as a video interview with a beneficiary - and a way for the reader to interact and share their own thoughts and stories on social media, creating the community feel that Feba wanted. We followed up this Advent mailing with a related Christmas campaign in the post and online that drew on the Advent messages and branding.
The Advent resource went down particularly well and worked on multiple levels. Supporters were able to enjoy a free (and uplifting) gift themselves, and also used it to spread the word about Feba’s work.
“I’ve just been looking through the Feba Advent reflections. It’s beautifully produced, full of interesting stories and most uplifting. Thank you.”
- supporter
“Just to let you know that I gave away all my copies of the Advent resource to people in church. They are a very attractive product and well presented. People seemed to be very grateful to receive something they could start using immediately for Advent devotions... If there are more available, I would be happy to take another five.”
- supporter
We love coming up with ideas like this to help charities do what they do better.
It’s the coherence of a whole campaign that increases its impact. Because our team of specialists were each able to bring their own expertise – copywriting, graphic design, strategy, social media and fundraising – Feba reaped the rewards of increased engagement and activity with their audience on social media, as well as a successful campaign of financial giving at Christmas.
“From concept stage to delivery, Better Story were professional, sincere, and responsive. Adjustments and changes were made promptly, and the team worked together to produce an effective and compelling campaign. Despite short turnaround times, we delivered a well-received resource, connected with new and existing supporters and were able to share the work of our partners in new and exciting ways.”
Anna Couper
Head of Supporter Engagement
Feba UK